Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition fueled Nike and Adidas ...
Choice Hotels names new creative, media agencies to drive brand ...
WEBAug 14, 2024 · Choice Hotels International has named two new agencies of record (AOR), handing creative duties to 72andSunny New York and digital media to Dentsu X, according to a press release. The appointments follow a period of expansion, including the acquisition of Radisson in 2022, and arrive amid a revamp of Choice’s rewards program.
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
IPG sells Hill Holliday, Deutsch New York to marketing services …
WEBJan 8, 2024 · Interpublic Group (IPG) has sold creative agencies Hill Holliday and Deutsch New York to Attivo Group, a New Zealand-based marketing services network, according to a press release. The two agencies will keep their current leadership and names while maintaining an affiliate relationship with IPG, meaning they …
P&G sales surge amid pivot to digital, $100M investment in …
WEBOct 21, 2020 · The company increased marketing spending more than $100 million in the quarter, while cutting overhead, media, agency and production costs, Moeller said on a separate media briefing call cited by Ad Age. P&G continues to cut costs and reinvest in advertising as the company sees surging sales of its …
Bestselling Author and Global Marketing Leader Lindsey Carnett ...
WEBAug 14, 2024 · LOS ANGELES — Lindsey Carnett, a marketing and public relations professional with two decades of experience, has announced the release of her new book, The Marketing Maven Method: Secrets of a Maven. Designed to help businesses exceed their marketing and growth goals, the results-focused process has been fine-tuned through successful campaigns that have netted more than $1 billion of earned ...
Building, executing and measuring an integrated marketing …
WEBApr 28, 2020 · NewsCred called integrated campaigns “a series of coordinated, omnichannel activities, designed to elevate marketing performance by breaking down internal silos and delivering a unified brand experience through content.”. While planning, execution and measuring are not the same for each …
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
WEBAug 20, 2024 · Solo Stove, the maker of smokeless fire pits, is teaming up with Snoop Dogg again in a campaign the marketer says is its largest to-date, according to information shared with Marketing Dive. The Martin Agency worked on the effort. “Blunt Marketing” features Snoop Dogg and his longtime collaborator Warren G engaging in a “blunt” session ...
Omnicom creates bespoke agency for Mercedes-Benz
WEBSep 20, 2021 · Dive Insight: Omnicom's formation of a bespoke agency for Mercedes-Benz is the latest example of how agency holding groups are using their scale to build out specialized agency teams to attract brand clients. The data-driven Team X has a remit that spans the spectrum of the automaker's entire communications and marketing activities across the globe, and will be led by Mercedes-Benz vice ...