Jufureh is a town in the Gambia, 30 kilometres inland on the north bank of the River Gambia in the North Bank Division near Kunta Kinteh Island. The town is home to a museum and Fort Jillifree. Jufureh is known for its appearance in Alex Haley's 1976 novel Roots: The Saga of an American Family, as the birthplace of Haley's ancestor Kunta Kinte. After the p…Jufureh is a town in the Gambia, 30 kilometres inland on the north bank of the River Gambia in the North Bank Division near Kunta Kinteh Island. The town is home to a museum and Fort Jillifree. Jufureh is known for its appearance in Alex Haley's 1976 novel Roots: The Saga of an American Family, as the birthplace of Haley's ancestor Kunta Kinte. After the publication of Roots, Jufureh became a significant tourist destination. This led to economic benefits for the town, including the construction of an elementary school, a new market aimed at tourists, and improved roads.