Nihon Kohden, a global leader in medical device innovation for high-precision patient monitoring and diagnostics, has ...

When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real ...

Ad-tech’s portfolio consists of neurology electrode devices used for EEG monitoring, brain mapping, ...

As content creators, aggregators and distributors continue to finagle their respective paths around the constantly changing ...

The event underscored AI’s profound effect on the industry, from revolutionising creative workflows to fostering new ways to ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

With Google’s Privacy Sandbox stalled and the post-cookie future uncertain, here is what advertisers are facing.

The streaming service that changed the course of entertainment by, in part, famously swearing off commercials, now has 70 ...

Netflix is celebrating the second anniversary of the launch of its advertising business, with the release of new data showing ...