"But the [new] campaign started a public uproar that BMW was turning its back on one of the best taglines ever." The 1975 ...

Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque ...

In fact, the flexibility, low cost and high effectiveness of slogans make them almost mandatory for companies of any size, he says. The best slogans are mini-vision statements. When carefully ...