The Black Friday bikes sales have already begun, despite Black Friday itself still being weeks away. Sigma Sports has discounts on a wide range of complete road bikes, gravel bikes and tri bikes, as well as framesets and e-bikes from leading brands.

If Thanksgiving and Black Friday mark the official start of the holiday season, the logic follows that they may be the best time to buy holiday gifts if you haven’t already. After all, waiting much longer to check everyone off your gifting list after this point will be cutting it pretty close — and who wouldn’t want to score some serious savings on gifts that are both fun and practical?

It feels like it’s been Black Friday for weeks already, but the best deals on popular products are likely still to come. The official Black Friday is Nov. 29, the