That's before a sharp turn in the Blimpie story. The chain is still in ... according to the New York Times. Millions of dollars in income zigzagged between increasing sales and low profit margins.

Fast food chain Blimpie is trying to attract millenials and stay relevant with customers by placing offers and prizes within a new mobile game application. The game, Blimpie Run, is available for ...

Consumers can buy Blimpie gift cards on the company’s mobile site and redeem them through either SMS or email. Blimpie is fairly new to mobile with plans to expand its offerings this year.