Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...
GlobalData on MSN13h
Burberry refocuses on core strengths amid market challengesBurberry’s return to its roots could prove effective if implemented swiftly, according to GlobalData’s Louise Deglise-Favre.
Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...
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In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
Irish Independent on MSN1d
Burberry boss goes back to fashion basics in a bid to halt declineBurberry’s recently appointed chief executive officer has pledged to return the British fashion brand to its roots as a maker of trenchcoats and scarves, in a move welcomed by investors. Shares of ...
Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...
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