Go Greyhound, and Leave the Driving to Us." Coca-Cola is one of those brands that's had a ton of luck creating catchy, ...

Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first ...

A brief, catchy slogan can be placed in advertisements ... Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Toyota hit a home run with a campaign that's captivated audiences and become a landmark for clever advertising. Their slogan?

Beer commercials have been a staple of television advertising for decades, blending humor, memorable characters, and catchy ...

Subaru dumps the "Driven By What's Inside" slogan next week in favor of "Think. Feel. Drive." created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses front ...

George Eastman knew the value of advertising, and of a good trademark ... "Kodak," which appeared in advertisements with the catchy slogan, "You push the button — we do the rest." ...