Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Direct-to-consumer (DTC ... ground for many digital-first DTC ad campaigns. Despite varying marketing spends and the resulting challenges for DTC brands, retailers of all business models reported ...

is a notable player in the advertising and marketing technology sector, providing both sell-side and buy-side advertising solutions to a diverse client base. In its recent third-quarter earnings ...