Leicester kidswear brand Hype has been sold to Apparel Brands. The deal comes 18 months after Hype was sold out of administration, saving 82 jobs. By leveraging Hype’s established popularity with ...

Costco is a fantastic place to buy clothing for kids. See why you shouldn't skip the warehouse club's clothing section on ...

Stray Kids members aren’t only at the pinnacle of their K-pop careers but are also ruling the luxury fashion space – one ...

Arias Kids, Lara Dutta's visionary children's fashion brand, has proudly taken home PETA India's 2024 Vegan Fashion Award for ...

The Hype kids backpack and streetwear label has been acquired by Apparel Brands. Based in Manchester and backed by True ...

We have a clear focus on becoming the leading brand for kids and families. Hype will be at the forefront of fashion that parents and children can rely on—whether it’s for everyday wear ...

We have a clear focus on becoming the leading brand for kids and families. “Hype will be at the forefront of fashion that parents and children can rely on—whether it’s for everyday wear ...