Sanders’ contract with Colorado requires him to interact ... Likewise, the “Coach Prime” documentary series on Amazon Prime ...

His agent, SMAC Entertainment, inked a new deal with the University of Colorado for the Coach Prime documentary series on Amazon Video, as first reported by USA Today. This series, which ...

SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players. It’s all helping Colorado — for now.

The partnership between Colorado and SMAC Entertainment, the production company behind Coach Prime's documentary series, is vital to the school’s NIL success. Rather than relying solely on ...

If the program's College Football Playoff outlook is any indication, the Deion Sanders, Colorado haters might have jumped the ...

Yahoo Sports national columnist Dan Wetzel, senior college sports reporter Ross Dellenger and Sports Illustrated’s Pat Forde ...

Deion Sanders is never one to shy away from addressing criticism directly, and that was on display after Coach Prime's Colorado registered a 34-7 victory over Arizona. During the post-game press ...

Coach Prime has revived Colorado’s football identity, and fans are taking notice. The Rise Under Coach Prime After last year’s disappointing 4-8 finish, Sanders and his his staff have made ...

Coach Prime isn't slowing down, sending a clear message to his Colorado Buffaloes before their Saturday showdown against the Cincinnati Bearcats at Folsom Field, Boulder. After a big win against ...

The University of Colorado has reaped huge benefits from Deion Sanders. But some are skeptical of the tradeoffs: 'People have lost their damn minds.' ...

Likewise, the “Coach Prime” documentary series on Amazon Prime is produced by SMAC Productions, which has editorial control over the project with input from CU, according to its contract with the ...