8 creative campaigns to know about today
Among today’s creative highlights, Yung Gravy pitches whiskey (not gravy) for Thanksgiving; JD Sports rethinks family in an ...
Impacts6h
Advertising Concept Testing: The Key to Developing Effective Ad Campaigns
For long, the recipe for creating the perfect advertisement typically involved some research into consumer attitudes, a dash ...
The Rise Of A New Creative Model: A Post-Digital Imperative For CMOs
Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...
Marketing Dive3d
Alison.ai’s $13.3M Funding to Speed Up AI-Driven Creative Optimization for Global Brands
Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...
Can this ‘pop-up creative agency’ reinvigorate the ad industry’s passion for planet?
Back for its second year, Purpose Disruptors’ Agency for Nature is letting leading creative pairs loose on ‘the brief of a lifetime.’ We sat down with the scheme’s ad-activist creator and this year’s ...