Human Vs. Machine: The Ad Agency's Survival Guide In The Digital Age
Clients’ needs are evolving, and they require partners who can offer the best of both worlds—tech-enabled solutions paired ...
Bluewater Strengthens Creative Powerhouse With Acquisition of Philadelphia-Based ShadowBox Pictures, LLC
The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through ...
Matt Koulermos, Founder of AI-Enhanced Creative Agency AdWaken.ai, Discusses AI’s Pros & Cons in the Advertising Field
One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...
Can this ‘pop-up creative agency’ reinvigorate the ad industry’s passion for planet?
Back for its second year, Purpose Disruptors’ Agency for Nature is letting leading creative pairs loose on ‘the brief of a lifetime.’ We sat down with the scheme’s ad-activist creator and this year’s ...