Leicester kidswear brand Hype has been sold to Apparel Brands. The deal comes 18 months after Hype was sold out of administration, saving 82 jobs. By leveraging Hype’s established popularity with ...

The fun and sparkly brand includes clothing, but also anything you might expect to find in a locker or at a sleepover: bath bombs, nail decals, notebooks, and magnets. Keep the kids fueled ...

If you’re nostalgic for the era of flip phones and shopping malls, here’s a refresher on the popular fashion brands from the 2000s and why they're making a comeback. No graphic T-shirt was ...

“It’s the best brand for kids from far: cheap and always chic ... Petit Sézane You’d expect the daughter of a fashion editor ...

Arias Kids, Lara Dutta's visionary children's fashion brand, has proudly taken home PETA India's 2024 Vegan Fashion Award for ...

Stray Kids members aren’t only at the pinnacle of their K-pop careers but are also ruling the luxury fashion space – one ...

The Hype kids backpack and streetwear label has been acquired by Apparel Brands. Based in Manchester and backed by True ...

I was shopping for children's clothes while I was pregnant with my first child when I noticed the lack of sustainable clothing brands that existed ... and their kids, and that fills my heart.

We have a clear focus on becoming the leading brand for kids and families. Hype will be at the forefront of fashion that parents and children can rely on—whether it’s for everyday wear ...