Laws prescribing that only products made in Switzerland can be marketed using Swiss images bring some 1.4 billion francs ...

Some are more obvious than others and are all part of the branding – including the mountain visible on the chocolate wrappers. Many will know this represents the Matterhorn in the Alps.

It even comes in a mini version — perfect to take on your Zermatt hike. The chocolate Matterhorn Cube makes a tasty souvenir to bring home with you. Grab a slopeside lunch or dinner at Madre ...

the mountain-shaped chocolate made from Swiss milk with honey and almond nougat, first went on sale in 1908 in Bern, the capital city of Switzerland. But it was not until 1970 that the Matterhorn ...