Hasselblad adds a new ultra-wide zoom to its lineup of lenses for the X-system medium format cameras. The new XCD 20-35mm F/3.2-4.5 E is the brand’s first ultra-wide zoom and only the second zoom ...

The new Nikon Z 50mm f/1.4 is available to order now for a retail price of $496.95 / £499 / AU$929. By submitting your ...

Meike has announced the 35mm F2.0 Full Frame Autofocus Portrait Lens for Sony E mount, Nikon Z mount, and L mount cameras.

Nikon 120-300mm f/2.8E| was $9,496.95 |now $6,646.95 SAVE $2,850 at B&H. This superb lens covers a great range and is aimed ...

The new lens delivers a popular combination of aperture and focal length and is a virtual twin to Nikon's own Z 35mm F1.4 ...

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Nikon launches the NIKKOR Z 50mm f/1.4 full-frame lens, offering sharp optics, fast autofocus, and creative flexibility.

Hasselblad has unveiled its first 'Exclusive' zoom lens for its XCD lineup, the XCD 20-35mm f/3.2-4.5 E, designed for its ...

Hasselblad is rumored to be making a big addition to its lens lineup next month. According to one trusted source, the Swedish ...

Affordable and highly portable, the new NIKKOR Z 50mm f/1.4 was developed with the same concept as the NIKKOR Z 35mm f/1.4.

Nikon continues the trend and presents the Nikkor Z 50 mm f/1.4, a fast alternative to the high-quality S line.

The lens is at home with any Z-series camera, including those with APS-C sensors, where it has a 75mm equivalent field of ...