Now Amazon is keen to be involved in the AI revolution with an AI bot called Rufus, which can answer questions, research products, and help you make the right buying decisions across Amazon.

Amazon's artificial intelligence shopping assistant isn't doing a good job.Rufus, an AI chatbot which Amazon has ...

Amazon's Rufus is the latest AI assistant to be released to the public by a major technology company (Credit: Getty Images) Amazon has called its latest AI assistant Rufus. But what is the story ...

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

Amazon's Rufus AI chatbot answers questions about products and recommends items. But one thing it won't do: answer direct questions about "dupes." Still, you can ask Rufus to find cheaper items ...

Amazon's generative AI-powered assistant is designed to give shopping recommendations and answer questions about products.

The obvious caveats of other generative AI-powered chatbots still apply, though. Rufus is in beta and can both make mistakes and lie, just like ChatGPT or Google Gemini. The chatbot is also just ...