Tupperware Brands, the company that revolutionized food storage decades ago, has filed for Chapter 11 bankruptcy protection.

The company that owns Tupperware, the iconic food storage and kitchen products business that has been around for nearly 80 years, filed for Chapter 11 bankruptcy in Delaware on Tuesday, officials said.

The kitchenware company, which for decades dominated the world of food storage, has struggled for years with declining sales and growing competition.

Tupperware Brands Corp., whose plastic containers became synonymous with food storage, filed for bankruptcy following a years-long struggle with sales declines and growing competition.

Tupperware, known the world over for its plastic food storage containers, has filed for bankruptcy after years of falling popularity and financial troubles.

The once-mighty kitchenware company has struggled financially for years. It says the direct sales model that fueled its success has become a weakness.