Content marketers contemplating whether to use that sort of jargon need to note whether their target audience is general and broad, or specialized and narrow. If you're targeting a general audience ...

Leonard Cassuto, a professor of English at Fordham University, has a new book — Academic Writing As If Readers Matter — urging for writing in readable ways that engages with readers and uses ...

However, sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but the execs put the jargon and longwinded, indirect language back in. I ...