constant reminder of what makes the company special. Slogans are particularly effective when you're trying to communicate a major shift in strategy. Nike is trading in its infamously audacious ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

During an interview with Deezen, Wieden admitted that he was finding it difficult to come up with a slogan for his company's client, Nike, back in 1988. He said: "I was recalling this man in Portland.

It didn't take Celtics star Jaylen Brown very long to respond after getting trolled by Nike on social media Thursday.

When the company announced the ad campaign featuring ... On Twitter, they hit out at the deal using the hashtag #JustBurnIt - a play on Nike's slogan "Just Do It" - which trended on Twitter ...