One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real ...

When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

Nihon Kohden, a global leader in medical device innovation for high-precision patient monitoring and diagnostics, has ...

The event underscored AI’s profound effect on the industry, from revolutionising creative workflows to fostering new ways to ...

Nihon Kohden has expanded its portfolio of neurology electrode devices by acquiring a 71.4% stake in NeuroAdvanced Corp., the ...

As content creators, aggregators and distributors continue to finagle their respective paths around the constantly changing ...

Chosen through a live vote, Ad Tech Personality Of The Year, ExchangeWire’s most distinguished award, celebrates an ...

Netflix is celebrating the second anniversary of the launch of its advertising business, with the release of new data showing ...