Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Black Friday is looming large on the horizon, promising big discounts on TVs, laptops, headphones, speakers, and just about ...

As content creators, aggregators and distributors continue to finagle their respective paths around the constantly changing ...

However, the ad tech landscape is highly competitive and ... company to drive growth and reinforce its market leadership in game development tools. Early adoption metrics are promising, with ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

“For the upcoming season of ‘Squid Game,’ we’ve partnered with multiple advertisers ... Netflix has been working with several companies to improve its ad tech and measurement capabilities, Reinhard ...

The Game Awards 2024 is set to honor the best in gaming on December 12, live from the Peacock Theater in Los Angeles. As ...

Netflix (NFLX.O) said this week its ad-supported tier had reached 70 million monthly active users globally, nearly doubling ...

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription ...

With its stock having quadrupled this year, AppLovin has outperformed all other U.S. tech companies valued at $5 billion or more.

Xbox has unveiled a new marketing campaign It focuses on the many devices that can be used to play Xbox games Some online argue it dilutes the brand's identity Xbox has launched a new advertising ...