Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

As previewed during AVAVAV's 2025 Spring/Summer runway show during Milan Fashion Week in September, the inaugural capsule ...

Gazelles are everywhere. By Gazelles, I mean the striped suede Adidas shoe, not the African plain dweller — which has lately ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

There are some genuinely iconic football kits, and this might be another.Argentina have unveiled a new kit on Friday to ...

Practically every retailer is pushing its Black Friday deals right now. Normally, I'd recommend people wait till Thanksgiving ...

The athleisure movement began as gym wear made its way into daily life, driven by a cultural shift towards active, ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Miami quarterback Cam Ward knows that life in the pocket can be much easier when your blockers are happy. Ward recently ...

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...