The Scandi girl aesthetic is trending hard this year, and it’s absolutely perfect for fall and winter. Inspired by, you ...

My color palette is a big part of my style. The clothes I wear are usually white, black, gray, or beige. That's just what I like, and it also happens to be the exact color palette of all the clean ...

Add a some yee-haw to your look. The most obvious way to give your look a touch of the horse girl aesthetic is to top things off with a cowboy hat. If you really want to step things up ...

Some social media trends fade quickly, while others linger, and the clean girl aesthetic is a prime example of a trend that continues to thrive. Since it first appeared in early 2022, videos tagged ...

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

Slow girl autumn brings the world of 'Gilmore Girls' to life with cozy textures, moody hues, and a glass of Chardonnay.

But a viral Tweet drew my attention to a whole new world of food-inspired TikTok fashion aesthetics — from "strawberry girls" to "hard-boiled egg girls," it looks like this obscure internet ...