Campaign Asia2d
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
ScreenRant on MSN3d
New Hello Kitty Sanrio Collaboration Shows the Cute Side of Jujutsu Kaisen You Didn't Know You Needed
Over the course of its 50th anniversary this year, Hello Kitty, one of Japan's most beloved mascots, has released a plethora ...
Retail TouchPoints3d
Build-A-Bear Paints LA ‘Hello Kitty Pink’ with New Collaborative Workshop
Build-A-Bear Workshop’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing ...