General Mills to buy Whitebridge’s North American pet business for $1.45bn
Over the past year, the North American Whitebridge Pet Brands business generated approximately $325m in retail sales.
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General Mills to Acquire Whitebridge Pet Brands’ North American Cat Food, Pet Treat Business
Set to close in the third quarter of fiscal 2025, the transaction marks the fifth acquisition General Mills has announced or ...
How is General Mills Strengthening its Hold on the Pet Food Market?
GIS is strengthening its pet food strategy by acquiring Whitebridge Pet Brands' North American premium cat food and pet treat business for $1.45 billion.