Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...

Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...

In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid ...

Burberry’s return to its roots could prove effective if implemented swiftly, according to GlobalData’s Louise Deglise-Favre.

Burberry has unveiled a £40m cost-cutting programme as its new chief executive pledged to “stabilise the business” with a turnaround plan aimed at reviving the fortunes of the ailing British luxury ...

The couple also runs BeauBeaus, a community café in East London. Coinciding with the festive campaign, Burberry is debuting a new virtual scarf try-on experience that encourages customers to virtually ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...