Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Starbucks brews up festive cheer with a stop-motion short. / Credit: Starbucks Every week, The Drum picks the top global ...

Back for its second year, Purpose Disruptors’ Agency for Nature is letting leading creative pairs loose on ‘the brief of a lifetime.’ We sat down with the scheme’s ad-activist creator and this year’s ...

MoU signed to infuse the Kingdom’s creative sector with global innovation by attracting UK-based advertising companies ...

TikTok began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips ...

Under the agreement, Ocean will contribute to the success of Women’s Rugby World Cup 2025 by promoting the tournament across ...

WILMINGTON, DE / ACCESSWIRE / November 12, 2024 / Alison Technologies Ltd (Alison.ai), a trailblazer in creative AI solutions ...

Creator Content – and an all-star lineup of jury presidents. The branding category has also been split into the “New Brand ...

Coca-Cola's traditional Christmas "Holidays Are Coming" ad featuring a convoy of bright red trucks pulling into town got an ...

Ads were selected for being innovative and creative and showing the power of audio as an effective ... audio has the power to cut through the noise and transport listeners fully into its world, ...

McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies ...

The trend of confusing consumers might earn attention but perhaps not the kind you want, and ultimately not the outcomes you ...