CRMs in use today have the same frameworks and tech from the last 20-30 years. The future of CRM requires companies to ...

When making connections that drive growth, don't forget to optimize your ongoing communications to foster sustained business.

In person, a great salesperson greets existing customers by name, remembers their preferences, and suggests new items that ...

For home care agencies, CRMs are the future of marketing. These tools allow you to streamline the journey from lead to client ...

The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.

I see it play out all the time in my line of work, where winning new business comes down to the little things—leveraging the right contacts at the right time. For example, this might mean making a ...

Subscription revenue in the quarter came in at $654.7 million, up 20% year-over-year and professional services and other ...

The ISG Buyers Guides™ for Customer Relationship Management, produced by ISG Software Research (formerly Ventana Research), say modern CRM systems have evolved from simple data repositories to complex ...

To best leverage your customer relationship management (CRM ... “Effective contact management eliminates data silos, empowering sales, marketing, and customer service teams to collaborate,” says ...

With a zero-copy architecture, Segment consolidates interactions into comprehensive profiles, empowering marketing ...

Rivalry within the industry forces companies to seek more efficient marketing strategies while maintaining decent customer ...