The big news is that QR style mobile codes in magazines get higher response rates than other printed direct marketing tools,? said Roger Matus, executive vice president at Nellymoser Inc., Arlington, ...

If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're not already, a ...

Used either in integrated marketing campaigns along with traditional media such ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best ...