Rolling Out13h
Evian’s and Pharrell’s luxe water collection brings fresh energy to hydration
The pursuit of wellness has found an unexpected champion in the collaboration between Evian and creative powerhouse Pharrell ...
Tropicana’s bottle redesign has customers questioning if the juice is really worth the squeeze
Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck ...
Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.
Tropicana redesigned its iconic orange juice bottles — and customers aren’t happy
A major change to a brand’s packaging has customers asking if the juice is worth the squeeze.Tropicana has dropped its ...