The Bioceramic MoonSwatch – a collaboration between Omega and Swatch – has been a runaway hit since its debut in 2022. The latest model – Mission To Earthphase – continues the winning streak.

So when Swatch and Omega linked up for the OG MoonSwatch in 2022, mashing together Omega’s luxury watchmaking with Swatch’s creative approach and accessible price point, the internet going ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...