NEW YORK --The National Hockey League (NHL) has revitalized its charitable foundations, the NHL Foundation™ in the U.S. (NHL ...

There are still some players who are being left out of WNBA sponsorship deals, specifically Black LGBTQ+ women who express ...

While a solid chunk of college athletic departments chase the almighty football dollar, the wild success at the University of ...

The Gordie Howe International Bridges isn’t an exact fit for easy comparison for proposed new Chesapeake Bay bridges. But in ...

While leading his NHL Clubs, Holland acted simultaneously as a steward of the game overall, serving on the NHL/NHLPA ...

The potential characters and rerun banners for the Genshin Impact 5.2 update have been leaked. According to the latest leaks, version 5.2 will introduce two new playable characters from Natlan ...

Volkswagen's slump in profits and labor crisis could also lead the German automaker to reconsider its football sponsorships. That could leave several clubs and national teams in the lurch.

This summer, when members of the Georgetown Visitation field hockey team sat in a circle to ... it was the program’s first double banner in 30 years. “It’s an unreal feeling,” senior ...

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A new set of documents filed in court in October lends new insight into how he sells his massive audience to brands for sponsorship deals. The documents, which appeared in a filing tied to a ...

USA Hockey has signed Discover as its official credit card sponsor, bringing a new brand to the Olympic and Paralympic movement -- this one with a focus on women's sports. The multiyear deal will see ...

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and ...