If you have a pair of jeans that you think fits perfectly, Bowden recommendsreferencing that brand’s size chart, and using their measurements as a guide when buying a new pair. Dombey explained ...

The new Levi’s Jeans Fit Guide on Alexa is an interactive voice-driven questionnaire designed to help shoppers select the ...

"Skinny and slim fits have been leading in the U.S ... which is still a comfort stretch but more of a mid-weight," he explained. "Rigid and selvedge jeans remain a small portion of the business ...