It's easy to forget that if you want only Chex, you don’t go to the snack racks of chips and pretzels, but instead, you head ...

It was a first, although it wasn't the last; other inventors and scientists, including the inventor of Kellogg's cereal, Dr. John Harvey Kellogg ... It sits politely in the soft drink aisle with its ...

Vans put out a pair of shoes emblazoned with candy corn, Nike used its color design for a pair of Dunks, and Kellogg’s borrowed the flavor profile for a version of its Corn Pops cereal.

Achieving that alignment has always been critical to effective brand-building. But it's not enough to design a new logo, snappy tagline, brochures, and website (it never was). Brand-building in this ...

Kellogg's is a household name and a leader in the breakfast cereal industry. The iconic logo with the distinctive red “K” is a prime example of how colour can play a crucial role in branding. The ...

He's been the mascot of the Kellogg Company since he debuted in 1930 ... It's still being determined precisely when he became associated with the company's Frosted Flakes cereal, but that was well ...

Advocates have collected more than 450,000 signatures pushing Kellogg's to use better quality ingredients in its cereals in ...

"Very few Americans know that Kellogg's sells a safer version of their cereals, without artificial food dyes or carcinogenic preservatives, in other countries," Karp said. According to Karp ...

Awful-smelling Froot Loops, wheat waffles with bacteria, and teeth-breaking Corn Flakes. Millions of people eat Kellogg's ...

WK Kellogg beat Wall Street estimates for third-quarter revenue and profit on Thursday, driven by robust consumer demand for ...