"When I was testing the mascara, people quite often thought I was wearing eyelash extensions. It’s that good. It’s really ...

A favorite among celebs like Martha Stewart, Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's lengthening mascara is 20% ...

The cone-shaped brush glides over each lash to separate and coat from root to tip and make your eyes pop. And there's a ...

We can't get enough of celeb-loved beauty staples. Kate Middleton has reportedly worn this volumizing mascara for years— ...

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences.

An ESSENCE beauty writer tells all about the mascara she uses for the pinched, Diana Ross and The Supremes lash trend.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

We've long been obsessed with Charlize Theron's otherworldly ... "I only wear mascara for around 5-7 hours when I wear it, ...

Say goodbye to expensive beauty treatments, these at home Wispies Seamless Underlash Extensions look unbelievably natural, ...