We can't get enough of celeb-loved beauty staples. Kate Middleton has reportedly worn this volumizing mascara for years— ...

How to wear red lipstick is an age-old question and one that is often answered with either just mascara or a classic eyeliner ...

This mascara from Rimmel is all about longevity. With a formula designed for extreme wear, Rimmel London’s 100% Waterproof ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A favorite among celebs like Martha Stewart, Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's lengthening mascara is 20% ...

The cone-shaped brush glides over each lash to separate and coat from root to tip and make your eyes pop. And there's a ...

An ESSENCE beauty writer tells all about the mascara she uses for the pinched, Diana Ross and The Supremes lash trend.

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences.

Dyson hair straighteners, Olay wrinkle creams, and more PEOPLE Tested beauty products are discounted during Amazon’s Holiday ...

But sometimes you don’t have to overcomplicate things. Essence is an affordable drugstore brand, and their Lash Princess mascara has gained a cult following over the years. And for good reason ...