We can't get enough of celeb-loved beauty staples. Kate Middleton has reportedly worn this volumizing mascara for years— ...

I f you find it challenging to shop for mascaras as your lashes change with age, you're not alone. While it's a known fact ...

A favorite among celebs like Martha Stewart, Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's lengthening mascara is 20% ...

"When I was testing the mascara, people quite often thought I was wearing eyelash extensions. It’s that good. It’s really ...

Here’s the tea: Your lashes might be struggling because of that trendy lash lift you got last month, the waterproof mascara ...

Mascara is a daily essential for millions of women, but are you making the most of this versatile product? We’ve curated a ...

Brown mascara exploded in popularity in October 2023 ... The formula is also pretty impressive — it contains shea butter and ...

After trying what feels like every mascara on the market, I finally landed on Lancôme’s Lash Idôle Lash-Lifting & Volumizing Mascara, and let me tell you, it’s earned a permanent spot in my ...

Having worked my way through many a tube of this mascara, I'm constantly on the hunt for a deal on it – and I'm pleased to ...

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences.

Pleased with her results, reviewer Helin said: "This mascara made my lashes look long, thick and healthy, almost like I was wearing false lashes. Definitely recommend." A second shopper said ...