Laws prescribing that only products made in Switzerland can be marketed using Swiss images bring some 1.4 billion francs ...

Some are more obvious than others and are all part of the branding – including the mountain visible on the chocolate wrappers. Many will know this represents the Matterhorn in the Alps.

Some of these are more apparent than others, including the mountain depicted on the chocolate wrappers, which many recognise as the Matterhorn in the Alps. However, those who scrutinise the image of ...

Some of these are more apparent than others, including the mountain depicted on the chocolate wrappers, which many recognise as the Matterhorn in the Alps. However, those who scrutinise the image ...

Europe’s original winter sports destination delivers grand palace hotels, big peaks, iconic Alpine views and year-round ...

Europe’s original winter sports destination delivers grand palace hotels, big peaks, iconic Alpine views and year-round skiing at its glacier topped resorts.

From majestic spots perched on clifftops to locations in the world’s highest buildings, these restaurants all come with scenery that's just as good as the food.

If chocolate is your love language ... Zermatt is adjacent to the Matterhorn, which holds the title of the world's most photographed peak. Plan to stay a few days if seeing the Matterhorn is ...

Visitors arrive by the "incredibly scenic" Gornergrat train to be greeted by stunning views of the Matterhorn peak ...

above sea level. A popular destination for adventure-seeking climbers hoping to summit this captivating yet deadly behemoth, the Matterhorn is famous for being part of the logo for the Swiss chocolate ...