Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience. The Drum explores the strategies and insights from some of ...

In a highly competitive digital landscape, choosing the right media buying partner can significantly impact an agency’s success. A reliable partner offers more than just media placement—they provide ...

Typically, the media buying process starts off legitimate. But it's the latter half that gets murky, potentially crossing the line into criminal territory. An ad agency crosses the legal line when it ...

With programmatic advertising becoming widespread, anybody from agencies and marketers to programmatic consultancies can now automate the media-buying process. This threatens the very raison d ...

IBM, the tech company, and Unilever, the consumer packaged goods manufacturer, joined forces to experiment with using blockchain technology in the media-buying process. IBM has come to the aid of ...

(MENAFN- GlobeNewsWire - Nasdaq) This Collaboration Aims to Transform the Buying Process for Venue-Based Media, Opening New Opportunities, Making More Accessible for Broader Range of Advertisers ...