The young women going through recruitment at the University of Alabama famously wear thousands of dollars worth of jewelry and clothing, opting for preppy brands and wildly expensive accessories.

The collaboration comprises 32 NFL-team branded blazers, retailing at $998 each, in the preppy style of Veronica ... become an elevated arena — and fashion brands are taking note.

The lines between sports and fashion are blurring ... in the preppy style of Veronica Beard's signature Dickey Jackets. "Partnering with women-centric brand Veronica Beard has allowed the NFL ...

Bandit wants to “evolve running,” and the apparel company will be in the spotlight during the New York City Marathon.

A wardrobe staple is a simple, classic piece of clothing ... footwear brand. A button-down is both classic and trendy; Sorstokke notes that it's a key element of the "book smart" preppy trend ...

And doing so by dangling dreams of a future in fashion ... the brand’s image, and the 2008 financial crisis and subsequent recession prompted some teens to look to less expensive “fast fashion ...

And doing so by dangling dreams of a future in fashion ... the brand’s image, and the 2008 financial crisis and subsequent recession prompted some teens to look to less expensive “fast fashion ...