The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
Only a year ago, scores of spry British tweens and their parents packed into grocery stores, stuffing their arms with bottles ...
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Prime energy drinks are a viral hit, but are they dangerous?
Senate Majority Leader Chuck Schumer (D-N.Y.) asked the U.S. Food and Drug Administration to investigate the influencer-backed Prime energy drink that has become popular among the influencers ...