Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Black Friday is looming large on the horizon, promising big discounts on TVs, laptops, headphones, speakers, and just about ...

Walmart is a big name that has already launched its Black Friday campaign. Walmart's Early Black Friday Deals started on Nov.

However, the ad tech landscape is highly competitive and ... company to drive growth and reinforce its market leadership in game development tools. Early adoption metrics are promising, with ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

“For the upcoming season of ‘Squid Game,’ we’ve partnered with multiple advertisers ... Netflix has been working with several companies to improve its ad tech and measurement capabilities, Reinhard ...

Netflix (NFLX.O) said this week its ad-supported tier had reached 70 million monthly active users globally, nearly doubling ...

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription ...

Xbox has unveiled a new marketing campaign It focuses on the many devices that can be used to play Xbox games Some online argue it dilutes the brand's identity Xbox has launched a new advertising ...

Unbeatable early Black Friday Deals are already here to suit all of your computing and hardware needs. We know HP stands for ...

People don't like ads, they say. People love ads, it seems. Or at least they love Netflix's ad-supported plan, as they're lapping it up left and right.