The adaptive CMO is comfortable with tech—or at least able to surround himself/herself with a roster of capable marketing technologists. The new CMO is adept at marketing execution and not ...

said Daniel Weisbeck, chief marketing officer and chief operating officer at Netbiscuits, London. ?Adaptive design is the best solution for ecommerce and consumer brand sites that want to provide an ...

Media agency network Mindshare has named Jeff Malmad as mobile leader to buttress its adaptive marketing efforts that employ real-time mobile consumer data to initiate, alter and optimize marketing ...