Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

As previewed during AVAVAV's 2025 Spring/Summer runway show during Milan Fashion Week in September, the inaugural capsule ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

Liverpool are set to partner with Adidas as their kit suppliers from next season, bringing an end to the current association ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

There are some genuinely iconic football kits, and this might be another.Argentina have unveiled a new kit on Friday to ...

Practically every retailer is pushing its Black Friday deals right now. Normally, I'd recommend people wait till Thanksgiving ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Unlike the original Gazelle model, the Gazelle Indoor (launched in 1979) features a light brown gum rubber sole designed for ...

But this has been a miracle season in Los Angeles. Baseball, in the two largest markets in sports, with the game’s two greatest stars shining bright from April to October. THIS AND THAT The ...