Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

is a notable player in the advertising and marketing technology sector, providing both sell-side and buy-side advertising solutions to a diverse client base. In its recent third-quarter earnings ...

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

These practical tips can help you create emails that not only grab your audience's attention but also entice them to keep reading.

In India, millennials and Gen Z are revolutionising the beauty sphere by emphasising quality for money, inclusion, and ...

Q3 2024 Earnings Call Transcript November 5, 2024Beasley Broadcast Group, Inc. misses on earnings expectations.

Mobile game monetization is a hot topic, and web shops are key. Don't miss this GamesBeat Next panel on developing a successful B2C strategy.

Ralph Lauren reported strong earnings growth and an optimistic outlook despite North American challenges.

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and ...