The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI ...

Direct mail can be a complicated and intimidating marketing channel if you are not familiar with it or have encountered problems in previous campaigns. Don’t let that stop you from using direct ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is ...

Respondents say they're most likely to take action from a piece of direct mail if it contains an offer/promotion and if they're already interested in the brand/product/service. Older consumers (age ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

By leveraging Engage Digital Platform, MG Digital Direct will not only strengthen its customers’ direct mail and multi-channel ... offer context-aware customer service that analyzes ...