Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

Build-A-Bear Workshop’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing ...

The Op Games have several titles out now tied to Hello Kitty, as they have teamed up with Sanrio to celebrate the IP's 50th ...

Hello Kitty is celebrating its 50th anniversary on 1 November. The Japanese pop culture icon has attracted fans of all ages across the world. It's become a symbol of Japanese 'kawaii' (cute ...

Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty, a cheerful feline girl (not, as her creator controversially ...

TOKYO (AP) — Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's ...