American Songwriter1d
Hello Kitty Stratocaster: Fender’s Purr-fect 50th Anniversary Celebration
Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.
Campaign Asia2d
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
Techaeris2d
Hello Kitty gets a special Fender 50th anniversary party
Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...
Fender celebrates 50 years of Hello Kitty with kawaii Squier Strat, fuzz pedal and accessories
The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...
Fender’s viral Hello Kitty Stratocaster is officially back
Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...
Retail TouchPoints3d
Build-A-Bear Paints LA ‘Hello Kitty Pink’ with New Collaborative Workshop
Build-A-Bear Workshop’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing ...