Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

The Drum joined the retailer and its agency Saatchi & Saatchi for an exclusive private screening to hear about the pressure ...

Led by ad agency Quality Experience, the new spot juxtaposes the fitness methods of the past with the home gym brand’s ...

Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further ...

In 2024, the agency built on its strong foundations by welcoming 17 new clients, including the likes of the ABC, Dan Murphy’s and Microsoft. All told, the agency grew its revenue by nearly half over ...

There are high volumes of ad-hoc or reactive ... above-the-line campaign creative. IHAs mostly look to external agencies for access to skills and talent, to provide a fresh perspective and for their ...

M&S Christmas campaign 'most effective media ... department has been testing its creative and media strategy. “We’ve got ...

Wyant will drive Madre's growth across the European and UK markets, working to promote the Madre roster while bringing fresh ...

In 2024, most people know about the massive amount of money brands put into advertising their products to new customers. For foodies, a typical trip through the grocery store aisles can be a crash ...

Clients don't want to share ROI figures This point was raised by one of the (winning) agencies and ... But this most creative, different and brave form of advertising always garners attention ...

Most recently, Kinstan was the mastermind ... to recognise and champion dyslexic thinking. His creative efforts and ...